EviDenS de Beauté: Icy Effect Takes Over Paris

FooH Overview:

Brand: EviDenS de Beauté
Industry: Beauty, Skincare
Creator: Pezzo di Studio

Fooh concept details:

Paris's iconic landmarks transform into crystallized wonders as The Special Mask by EviDenS de Beauté conquers the city. The Louvre Pyramid, Eiffel Tower, and Arc de Triomphe glisten with ice crystals, dramatically visualizing the cooling sensation of the luxury skincare product. This creative FOOH ad freezes Paris's architectural treasures during the Olympic Games, cleverly showcasing the French-Japanese brand's promise of an "unparalleled cooling sensation" that instantly refreshes and revitalizes the skin.

Additional Information:

Country: France
City: Paris
Place: Eiffel Tower, Arc de Triomphe, Louvre Museum
Scene: Transition, Product Interaction, Rolling Object, Frozen
Environment: City, Cultural Venue

Related FOOH Campaigns

Sephora: Magnetic Afterglow Suspends Shopping Mall
Brand: Sephora, Dermalogica
Creator: Unknown
YSL: Parisian Lip Gloss Revolution
Brand: Sephora, YSL
Creator: Untitled Production, LILU Agency
CeraVe: Moisturizers Race Down Highway
Brand: CeraVe
Creator: Unknown
Urban Decay: Giant Setting Sprays Command LA Sky
Brand: Urban Decay
Creator: Unknown