Extreme Ice Cream: Steam Train Delivers Sweets

Fooh concept details:

Pulling into the station with a puff of pink smoke, this FOOH Ad delivers a whimsical ice cream fantasy via a vintage steam locomotive. The train cars are loaded with oversized ice cream treats - vanilla swirls dripping with raspberry sauce and golden waffle cones. The campaign transforms the everyday railway experience into an "Extrême trip" of dessert delights. The playful visual metaphor perfectly captures the brand's indulgent positioning while creating a nostalgic yet surreal scene that stops viewers in their tracks, making them wonder, as one commenter asks, "Is it real?".