Fabletics x Smiley: Liberty's Dopamine Balloons

FooH Overview:

Brand: Smiley, Fabletics
Industry: Fashion
Creator: VAES visuals

Fooh concept details:

The Statue of Liberty dons a black Fabletics x Smiley hoodie while giant emoji balloons float overhead, bringing dopamine-boosting vibes to New York City. Lady Liberty reaches up toward the oversized smiley face balloons that drift through the Manhattan skyline. This playful FOOH campaign transforms America's symbol of freedom into a mood-lifting ambassador for the collaboration, perfectly capturing the feel-good energy of the Fabletics x Smiley collection launch in NYC.

Additional Information:

Country: USA
City: New York City
Place: Statue of Liberty
Scene: Wrapped, Inflate
Environment: City

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