Fairmont Banff Springs: Halloween Spider Takeover

FooH Overview:

Brand: All.com, Fairmont Hotels & Resorts
Industry: Art & Culture, Travel
Creator: Why.CGI

Fooh concept details:

A colossal black spider climbs the historic Fairmont Banff Springs Hotel, transforming the iconic "Castle in the Rockies" into the ultimate Halloween destination. Beneath stormy skies, the monstrous arachnid dominates the stone facade, while its massive web engulfs the building. This spine-tingling FOOH advertisement for ALL.com and Fairmont Hotels brilliantly merges augmented reality with the hotel's rumored haunted history, inviting brave guests to experience the 130-year-old landmark's ghostly reputation while highlighting ALL.com as the booking platform for those daring enough to spend a night amongst the "friendly spirits."

Additional Information:

Country: Canada
City: Banff
Theme: Halloween
Scene: Decoration, Animal, Giant Object, Overlay
Environment: City

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