Fancash Drop: Urban Prize Machine

FooH Overview:

Brand: Fanatics
Industry: Entertainment
Creator: Anton Zolotarevich, Oko

Fooh concept details:

A giant slot machine façade transforms a SoHo storefront into an interactive gaming experience. When triggered, the display lights up with digital pegs and gift boxes before announcing winners with a shower of virtual gold coins. The celebration continues as prize packages float through the sky on miniature parachutes. This eye-catching FOOH campaign creates a real-world arcade experience where passersby can play for rewards delivered through the air.

Additional Information:

Country: USA
City: New York City
Place: SoHo
Scene: Vending Machine, Falling Objects, Human Interaction
Environment: City

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