Fanta: PAC-MAN's Subway AR Experience

Fooh concept details:

A giant Fanta can floats mysteriously in a Mexico City subway station, transforming the ordinary commute into a nostalgic gaming universe. As commuters watch in amazement, the station becomes an oversized PAC-MAN maze with orange fruits and iconic blue-eyed ghosts hovering above the platform. This playful FOOH campaign promotes Fanta's AR filter, allowing subway riders to scan and unlock a virtual PAC-MAN game through their smartphones. The experience merges gaming nostalgia with refreshment, inviting viewers to activate the AR filter and help the classic arcade character munch his way to victory while dodging ghosts – a perfect blend of digital interaction and Fanta's playful brand identity.