Farfetch x Diesel: 1DR Bag Takes Over MASP
Fooh concept details:
A giant pink Diesel 1DR bag appears to descend from the sky above São Paulo's iconic MASP museum. The supersized handbag hovers dramatically over the modernist building's distinctive red pillars, creating a striking contrast against the cloudy sky. This FOOH installation transforms the museum's brutalist architecture into a surreal fashion backdrop, as the signature bag seems to float weightlessly in urban space.
