Farfetch x JW Anderson: Giant Frog Loafer

FooH Overview:

Brand: Farfetch, JW Anderson
Industry: Fashion, Luxury, Accessories, Footwear
Creator: Jeferson Araujo

Fooh concept details:

A supersized JW Anderson frog loafer emerges from the waters of Ibirapuera Park's lake, creating a surreal scene against São Paulo's skyline. The iconic green slip-on, complete with animated frog eyes and smile, appears to be floating on the lake's surface like a whimsical aquatic creature. This FOOH installation transforms the designer's playful footwear into an unexpected urban lake monster, bringing childhood memories to life in one of the city's most beloved public spaces.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Ibirapuera Park
Scene: Giant Object, Floating Object
Environment: Lake, Suburb

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