Farfetch x Prada: Iconic Architecture Meets Fashion

FooH Overview:

Brand: Prada, Farfetch
Industry: Fashion, Luxury, Accessories
Creator: Jeferson Araujo

Fooh concept details:

A supersized Prada Arqué handbag gracefully adorns São Paulo's Municipal Theatre, creating an unexpected fusion of fashion and classical architecture. The giant black leather bag with its distinctive curved shape and gold hardware appears to be delicately balanced on the historic building's ornate facade. This FOOH installation playfully connects two cultural icons - Prada's timeless design and the theatre's architectural heritage - transforming the urban landmark into a unique fashion statement.

Additional Information:

Country: Brazil
City: Sao Paulo
Place: Municipal Theater of São Paulo
Scene: Giant Object, Suspended Object
Environment: City, Cultural Venue

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