Fenty Beauty: Barbados Trip Tickets Drop at Ulta

Fooh concept details:

A giant scratch card machine on Ulta Beauty's Herald Square store releases cards onto Manhattan's streets. This FOOH creation promotes a giveaway running June 21-28, where customers who get matched for Soft'lit Luminous Foundation can win a five-day Barbados vacation. Winners receive an all-inclusive resort stay in Rihanna's hometown.