Fenty Beauty: Gloss Avalanche at NYC Library

FooH Overview:

Brand: Fenty Beauty
Industry: Beauty, Makeup
Creator: Why.CGI

Fooh concept details:

The New York Public Library's iconic entrance transforms into a dramatic product display in this FOOH ad for Fenty Beauty. The video begins with the library's classical stone façade and columns unchanged. Then, a vibrant pink banner for Fenty Beauty appears within the central archway, followed by a cascade of hundreds of lipstick products pouring out onto the library steps. The colorful cosmetics create a striking contrast against the historic building. The advertisement promotes Fenty Beauty products available during the Sephora Savings Event, highlighting the shimmer-loaded, moisture-locking lip products in this unexpected urban setting.

Additional Information:

Country: USA
City: New York City
Scene: Giant Object, Transition, Blooming, Avalanche
Environment: City

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