Fenty Beauty: NYC's Pink Taxi Takeover

Fooh concept details:

A glamorous pink taxi cruises through SoHo's cobblestone streets, completely transformed into a rolling Fenty Beauty advertisement for "The Gloss Bomb Shop." The luxurious pink interior features a built-in navigation system directing passengers to Greene Street, while the exterior sparkles with Fenty branding. This FOOH ad brings Rihanna's beauty empire directly to New York's streets, creating a mobile preview of the limited-edition Gloss Bomb pop-up that's taking over the heart of SoHo.