Fenty Beauty: Universe Takes Over NYC Landmarks

Fooh concept details:

A magical Fenty world unfolds across New York as three women capture different scenes on their phones. This FOOH creation shows purple flowers blooming beside a giant Hydra Vizor at Sephora, Rihanna's perfume exploding with petals at W Union Square Hotel, and an oversized Gloss Bomb accompanying an escalator ride. The display promotes Sephora's 4X points offer on all Fenty products from July 25-31.