Fenty Beauty x Roblox: Gloss Bomb Virtual World

Fooh concept details:

In this immersive FOOH video, a giant Fenty Beauty lip gloss bottle transforms outside Sephora, inviting viewers into a cyberspace adventure. The experience brings Rihanna's iconic Gloss Bomb to life, blending digital creativity with beauty innovation. Inspired by the Roblox collaboration, the ad offers a playful, fantastical journey into the world of Fenty Beauty, turning shopping into an interactive cyber experience.