Fenty Beauty x Tira: Mumbai's Golden Bay Message

Fooh concept details:

Dozens of illuminated boats arrange themselves across Mumbai's Marine Drive bay at dusk, spelling out Fenty Beauty and Tira in glowing letters visible from a helicopter above. The iconic curved coastline and city skyline stretch into the background as the golden formation shimmers on the water. This Fenty Beauty x Tira FOOH ad turns the Arabian Sea into a canvas for one of Mumbai's most eye-catching product launch moments.