Fenty Beauty x Ulta Beauty: Mascara Meets Balloon

FooH Overview:

Brand: Fenty Beauty, Ulta Beauty

Industry: Beauty, Makeup

Creator: WEIS

Fooh concept details:

A pink hot air balloon decorated with giant lashes descends into Herald Square, brushing against an enormous Fenty Beauty Hella Thicc Volumizing Mascara. This FOOH creation announces Ulta Beauty's Big Summer Sale, where the mascara is available for $12 (40% off) through July 13.

Additional Information:

Country: USA

City: San Francisco

Scene: Giant Object, Transport, Product Interaction

Environment: City

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