Fenty Beauty x Ulta Beauty: Soft'lit in Manhattan

FooH Overview:

Brand: Fenty Beauty, Ulta Beauty
Industry: Beauty, Makeup
Creator: Unknown

Fooh concept details:

Women carry oversized Fenty Beauty shopping bags through Herald Square, each containing a giant Soft'lit Foundation. This FOOH creation shows the shoppers hailing taxis and chatting on phones while displaying their Ulta Beauty purchases, bringing "big bag energy" to New York City as they showcase the viral foundation's many shades.

Additional Information:

Country: USA
City: Chicago
Scene: Giant Object, Human Interaction
Environment: City, Shopping Venue

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