Fenty Skin: Beauty Giants Take Over Winter Slopes

FooH Overview:

Brand: Sephora, Fenty Beauty, Fenty Skin
Industry: Beauty, Skincare
Creator: Day Five

Fooh concept details:

Reinventing seasonal marketing, this innovative FOOH Ad showcases Fenty Skin products dominating a snow-covered ski resort. Giant product bottles appear both on-piste and suspended from chairlifts, creating a surreal beauty landscape against the pristine winter backdrop. The clever installation seamlessly integrates skincare into winter sports culture, highlighting cold-weather skin protection needs while transforming ordinary ski infrastructure into branded touchpoints. This Sephora-partnered activation brilliantly communicates that Fenty Skin is "hitting the slopes," positioning the brand within lifestyle contexts beyond traditional beauty environments.

Additional Information:

Theme: Winter
Scene: Giant Object, Ropeway, Sliding Object
Environment: Mountain

Related FOOH Campaigns

Sephora x Hello Sunday: Strawberry Lip SPF Show
Brand: Sephora, Hello Sunday
Creator: Unknown
Sephora: Ornament River Flows to Paris Store
Brand: Sephora
Creator: Unknown
Fenty Beauty x Ulta Beauty: Soft'lit in Manhattan
Brand: Fenty Beauty, Ulta Beauty
Creator: Unknown
Sephora: London's Iconic Foundation Launch
Brand: Sephora
Creator: Unknown