Fenty Skin: NYC FOOH Beauty Takeover

Fooh concept details:

This striking FOOH Ad transforms a classic New York City brick building into the backdrop for Fenty Skin's dramatic product reveal. The video shows a massive, hyper-realistic Fenty Skin bottle suspended from a construction crane amidst billowing clouds of fog or mist. The visual metaphor perfectly conveys the brand's promise to give skin a "fresh glow-up," mirroring the urban renewal theme. By placing their product in an unexpected urban context, Fenty creates a memorable moment that captures attention while reinforcing their brand's association with transformation and revitalization in the beauty space.