Fenty x Puma: Global Soccer Ball Takeover

Fooh concept details:

Massive metallic soccer balls emblazoned with the FENTY logo transform iconic global landmarks in this boundary-pushing FOOH campaign. From New York streets to Parisian boulevards, Shanghai's ancient alleys to London's historic facades, these giant silver spheres dramatically disrupt urban environments – squeezing between buildings, emerging from the Arc de Triomphe, and balancing atop a vibrant Barbados home. This FOOH experience for the Fenty x Puma worldwide sneaker launch creates surreal juxtapositions between the brand's bold aesthetics and diverse architectural backdrops across five continents. The campaign reimagines familiar cityscapes as playgrounds for Rihanna's sport-luxury fusion, demonstrating how digital art can transform everyday environments into unexpected brand moments.