Festive Giant: Amsterdam's De Bijenkorf Calendar

Fooh concept details:

Rising from Amsterdam's streets, this eye-catching FOOH Ad showcases De Bijenkorf's oversized 2024 beauty advent calendar. The green and gold installation creates striking contrast against the historic backdrop, bringing their digital campaign into physical space. This strategic placement promotes both the product launch and golden ticket contest featuring premium brands like NARS and Dyson. The FOOH Ad demonstrates how retail marketing can transform urban environments into attention-grabbing promotional spaces, creating buzz around seasonal offerings while encouraging both online and in-store purchases.