FIFA Club World Cup: Liberty Statue Scores in NYC

Fooh concept details:

An iconic American symbol becomes a soccer star in this playful FOOH Ad for the FIFA Club World Cup. The Statue of Liberty trades her torch for a soccer ball, heading and juggling throughout the video sequence while promotional tags for DAZN appear alongside. This clever digital manipulation transforms Lady Liberty into an enthusiastic soccer player, creating an instantly recognizable connection between the tournament and its New York location. With messages like "Every Game" and "Tickets Available," the campaign builds excitement for the event while using a beloved national monument to welcome international football to American shores.