Fila: Urban Creek Safari Transformation
Fooh concept details:
A giant Fila Urban Creek sandal rides atop a Land Rover Defender through city streets, when suddenly the urban landscape begins to bloom and transform. The concrete jungle gives way to a lush savanna as wildflowers burst from the asphalt. This magical FOOH campaign showcases how Fila Kids' Urban Creek collection bridges the gap between city adventures and wild exploration, capturing the brand's ability to transform any journey into an extraordinary expedition.
