Foot Locker: AR Sneaker Drop

Fooh concept details:

A giant Nike Shox sneaker hovers above city streets, changing colors in real-time as users swipe through options on their phones. The massive shoe transforms from white to black to vibrant hues while people control the display through their devices. This interactive FOOH turns sneaker customization into street theater, where each color selection on the phone instantly changes the floating giant sneaker above, bringing Foot Locker's "press start" gaming concept to life.