Foot Locker: Supersized Sneakers Roll in Melbourne

Fooh concept details:

Massive sneakers roll through Melbourne on flatbed trucks in this eye-catching FOOH Ad. Oversized Air Force 1s and Adidas Superstars travel past famous landmarks like Flinders Street Station, creating a moving display that turns heads throughout the city. Some sneakers stand alone while others appear with shipping containers, all promoting Foot Locker's 50th anniversary celebration at Melbourne Central. This mobile campaign transforms ordinary trucks into exciting street attractions, making everyday commutes more interesting while effectively advertising the upcoming store event.