Foot Locker x ASICS: Paris Impact Landing

Fooh concept details:

ASICS running shoes make a dramatic impact in Paris, crashing into the pavement near the Eiffel Tower with such force they shatter the ground beneath them. A black and white striped Foot Locker-branded parachute floats nearby, suggesting these athletic marvels have been airdropped as a "secret message" into the city. This dynamic FOOH advertisement showcases the ASICS GEL-Kinetic Fluent's powerful cushioning technology through a meteorite-like impact, all against the iconic Parisian backdrop.