Foot Locker x New Balance: ABZORB 2000 Takes Flight

Fooh concept details:

A New Balance ABZORB 2000 sneaker levitates out of its box and soars above a London housing estate, growing to giant size as a group of young people chase it through the streets. This Foot Locker FOOH advertisement promotes the New Balance ABZORB 2000 launch.