Foot Locker x Nykaa: Iconic Gateway

Fooh concept details:

Sneakers race through the illuminated archway of Mumbai's Gateway of India in this striking collaboration between Foot Locker and Nykaa Fashion. The historic monument transforms with a glowing blue portal, through which Adidas Sambas, Puma Palermos, and New Balance sneakers appear to speed toward viewers. This dynamic FOOH advertisement celebrates Foot Locker's arrival to India through Nykaa Fashion's platform, cleverly connecting Western sneaker culture with an iconic Indian landmark under the campaign tagline "Fresh Kicks Speeding Your Way."