Ford: Puma Gen-E Cats Drawn to Electric Billboard
Fooh concept details:
Cats mysteriously gather around a Ford Puma Gen-E electric car billboard at night, creating an unexpected feline phenomenon. This clever FOOH campaign plays on the "Puma" name as neighborhood cats are inexplicably attracted to the advertisement for Ford's new electric vehicle, suggesting that even real cats recognize the appeal of going electric with the Puma Gen-E.