Fourth Wing: Dragons Soar Above the Arc de Triomphe

Fooh concept details:

A magnificent golden medallion bearing the "Fourth Wing" emblem hangs from Paris's iconic Arc de Triomphe while majestic dragons emerge from an ornate scroll atop the monument. This FOOH campaign transforms one of France's most recognizable landmarks into a portal to Rebecca Yarros's fantasy world, where mythical creatures appear to take flight over the Champs-Élysées. The spectacular digital augmentation by Hugo Publishing seamlessly blends ancient architecture with fantastical elements, bringing the year's most talked-about romantasy novel to life in grand Parisian style.