Free AF: Crane Drops Giant Can at Walmart Grand Launch

Fooh concept details:

A giant Free AF can appears suspended from a construction crane in a Walmart parking lot. This Free AF FOOH Ad creates a literal interpretation of "drop it like it's hot" to announce the product's availability at Walmart stores. The campaign effectively transforms ordinary retail space into an attention-grabbing spectacle, increasing visibility for both the non-alcoholic beverage and its new distribution partnership. By positioning the oversized product container directly above the store entrance, Free AF creates an unmissable visual that communicates their retail expansion while reinforcing the brand's playful identity to Walmart shoppers.