Free AF: Giant Can Heralds Target's Afterglow Cocktail Debut

Fooh concept details:

Standing directly in the Target parking lot, an enormous Free AF can commands shoppers' attention as they approach the store. This strategic FOOH Ad utilizes the "breaking news" concept to announce the arrival of Free AF Cocktails with Afterglow™ at Target locations nationwide. The campaign creates an unmissable physical touchpoint between online promotion and in-store product availability, effectively guiding consumers from awareness straight to the purchase location. By placing the oversized product replica in the parking lot entrance, Free AF maximizes visibility while simplifying the customer journey to their new non-alcoholic cocktail offerings.