Free People: Denim Wave Hits Paris Store

Fooh concept details:

A Free People storefront in a classic Parisian building showcases their spring denim collection with an innovative display. In this FOOH ad, a wave of blue denim appears to spill out from the store windows onto the sidewalk, creating a physical manifestation of "THE SPRING DENIM DROP" as noted in the caption. A pedestrian walks past the flowing fabric on the charming Le Marais district street. The campaign promotes the new season of "We The Free" denim line available both in stores and online, while also advertising a special event at their Paris Flagship location featuring complimentary coffee and an exclusive newspaper distribution.