French Golf Federation: Paris Monument's Golf Makeover

Fooh concept details:

The Arc de Triomphe plaza undergoes a magical transformation in this playful FOOH campaign, as the iconic roundabout disappears into a perfect golf putting green with the French flag as its pin. The digital illusion shows the monument first sinking into the ground, then replaced by a grassy circular green complete with a golf ball ready to be putted. Created by the French Golf Federation as a playful nod to the Paris 2024 Olympics, this clever visual stunt reimagines one of the city's most famous landmarks as a golf course, blending national pride with sporting ambition in the heart of Paris.