Fujifilm: Holiday Hot Air Balloon

Fooh concept details:

Fujifilm cameras float through the night sky suspended from glowing hot air balloons above Milan's illuminated Navigli canal. This festive FOOH Ad captures the magic of Christmas with Fujifilm-branded balloons carrying various camera models, including the X100VI and X100V. The creative display contrasts the warm glow of the balloons against the deep blue evening sky, with the camera lenses pointed downward as if photographing the sparkling lights reflecting off the water below.