Fujifilm: Urban Giant X100VI Transforms Milan Skyline

Fooh concept details:

The Fujifilm X100VI transforms Milan's cityscape as a monumental camera hovers between sleek skyscrapers. This innovative FOOH Ad features the premium compact camera projected at extraordinary scale, becoming part of the metropolitan environment. Reflective pools mirror the striking installation, creating a visual dialogue between the camera's classic design and modern architecture. Pedestrians pause beneath the floating X100VI, experiencing how this impressive FOOH Ad merges photography technology with urban space in an immersive promotional display.