G-SHOCK x Casio: Silver Giant Wraps Gherkin

Fooh concept details:

A massive silver G-SHOCK GM-2110 watch embraces London's iconic Gherkin building. The watch's metallic case perfectly complements the building's distinctive diamond-patterned glass facade, creating a seamless architectural illusion. The steel timepiece with its white dial appears to have been custom-fitted to the famous skyscraper, towering over surrounding historic buildings. This striking FOOH advertisement playfully delivers on G-SHOCK's promise: "If you think G-SHOCKs are big, wait till you see where we put the next one."