G-SHOCK x Casio: Steel Edition Transforms Walkie Talkie

Fooh concept details:

A giant G-SHOCK GM-2110 Steel Edition watch emerges from London's iconic Walkie Talkie building under clear blue skies. The watch's metal case and salmon-colored dial blend with the glass skyscraper, creating a striking urban scene. This clever FOOH ad transforms the famous building into a timepiece, perfectly capturing G-SHOCK's caption: "New feature unlocked: The Walkie Talkie now tells the time." The oversized watch becomes part of London's architectural landscape, showcasing the Steel Edition against the city skyline.