G-SHOCK x Casio: Steel Giant Crowns London Sky
Fooh concept details:
A huge G-SHOCK GM-2110 Steel Edition watch rests atop a London skyscraper against the deep blue night sky. The watch's striking orange dial gleams above the glass and steel office building, creating a powerful contrast with the illuminated cityscape. Pedestrians move along the street below, unaware of the massive timepiece perched overhead. This bold FOOH advertisement perfectly captures G-SHOCK's "Night mode: activated" theme, displaying the Steel Edition as an urban monument that rules over the London night.