Galeries Lafayette: Smiley Explosion for 50th Anniversary

FooH Overview:

Brand: Galeries Lafayette, Smiley
Industry: Retail & Ecommerce, Fashion
Creator: AC3 STUDIO

Fooh concept details:

Hundreds of giant yellow smiley face balloons burst from the iconic Galeries Lafayette building in Paris, creating an incredible celebration that fills the sky with happiness. The massive yellow balloons with their classic black smiley faces float and bounce around the historic department store, turning the busy Parisian street into a joyful party scene. Some balloons show "50" to mark the special anniversary, while others float high above the city rooftops. This Galeries Lafayette FOOH Ad celebrates Smiley's 50th birthday in the most spectacular way, bringing pure happiness to the streets of Paris and making everyone smile.

Additional Information:

Country: France
City: Paris
Place: Boulevard Haussmann, Galeries Lafayette
Theme: Anniversary
Scene: Billboard, Floating Object, Swarm
Environment: City, Shopping Venue

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