Galeries Lafayette & Swatch: Dive into Paris

FooH Overview:

Brand: Galeries Lafayette, Swatch
Industry: Luxury, FMCG, Watches
Creator: Vokode

Fooh concept details:

Translucent jellyfish gracefully float through the streets of Paris before gliding into a massive Swatch billboard on Galeries Lafayette. The ethereal sea creatures merge with the SCUBAQUA collection advertisement, bringing the ocean's bioluminescent beauty to the urban landscape. This mesmerizing Swatch FOOH installation transforms the iconic department store into an underwater realm, showcasing how the brand's transparent timepieces capture the mystical essence of deep-sea life in the heart of the city.

Additional Information:

Country: France
City: Paris
Place: Galeries Lafayette
Scene: Animal, Billboard, Floating Object
Environment: Shopping Venue

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