Galeries Lafayette: The Upcycling Wonderland

Fooh concept details:

A discarded garment transforms as it journeys through a fantastical plumbing system, emerging as part of an enormous textile collage adorning the iconic Galeries Lafayette building. The entire façade becomes a vibrant patchwork of repurposed fabrics—denim, knitwear, and colorful textiles—prominently featuring their "Le Nouveau Cool" sustainability badge. This innovative FOOH campaign visualizes the department store's circular fashion philosophy of "Renew, Recycle, Repair, Resell," turning the historic Parisian landmark into a living testament to creative upcycling and responsible fashion. The metallic pipes dramatically contrast with the soft textures, symbolizing the intersection of industrial waste and artistic renewal.