Galeries Lafayette: Walking Christmas Tree Magic

FooH Overview:

Brand: Galeries Lafayette
Industry: Retail & Ecommerce
Creator: Vokode

Fooh concept details:

A figure with dazzling sequined legs strolls out of Galeries Lafayette carrying an enormous Christmas tree in a silver branded pot. The surreal sight creates the illusion of a walking holiday decoration crossing the pedestrian walkway. The illuminated Galeries Lafayette logo hangs suspended on the tree, announcing the store's 130th Christmas celebration. This whimsical FOOH advertisement brings seasonal wonder to Parisian streets by transforming the traditional Christmas tree into a mobile holiday spectacle.

Additional Information:

Country: France
City: Paris
Place: Boulevard Haussmann, Galeries Lafayette
Theme: Christmas
Scene: Giant Object
Environment: City, Shopping Venue

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