Galeries Lafayette x Polo Ralph Lauren: Gift Giant
FooH Overview:
Fooh concept details:
Ralph Lauren transforms Galeries Lafayette Paris into a spectacular FOOH holiday experience. The iconic department store appears completely wrapped in navy blue Ralph Lauren gift paper with red ribbon, which dramatically "unwraps" to reveal elegant campaign imagery. The spectacle concludes with festive ribbons dancing through the air and life-sized gift boxes appearing on the streets. This magical transformation celebrates the brand's exclusive holiday pop-up, showcasing elegant #RLHoliday gift ideas in the heart of Paris.
