Garnier: Classical Beauty Revolution

FooH Overview:

Brand: Garnier
Industry: Beauty, Skincare
Creator: Maramura Experiences

Fooh concept details:

Madrid's iconic Cibeles statue comes to life in this playful FOOH campaign, as the classical goddess trades her traditional water vessel for modern Garnier skincare. The majestic stone figure, complete with her chariot and lion companions, embraces contemporary beauty rituals by holding a Garnier micellar water bottler. This clever juxtaposition of ancient and modern transforms a historical landmark into a surprising brand ambassador, bringing classical art into conversation with today's beauty standards against the backdrop of Madrid's grand architecture.

Additional Information:

Country: Spain
City: Madrid
Place: Cibeles Fountain
Scene: Giant Object, Overlay, Display
Environment: City, Public Transport

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