Garnier: Micellar Water Rides Waves on the Seine
Fooh concept details:
A giant Garnier SkinActive micellar water bottle glides majestically down the Seine River, creating spectacular turquoise waves that transform the waterway. With the iconic Eiffel Tower as backdrop, the "Solution Micellaire Tout en 1" product sails through Paris on a pristine foam wake, symbolizing its purifying power. The innovative FOOH advertisement visualizes the product's ability to eliminate impurities by contrasting the crystal-clear water effects against the natural river, dramatically showcasing why this cleansing solution is "Number 1, not by chance."