Gerard Darel: Holiday Gift Display at Paris Store

Fooh concept details:

Nestled in Paris' elegant shopping district, this enchanting FOOH Ad transforms Gerard Darel's iconic triangular flagship store into a festive holiday showcase. The historic building, adorned with evergreen garlands and warm lights, features illuminated display windows presenting the brand's signature "24H" handbag collection. Golden sparkles cascade from the store's upper windows, creating a magical holiday atmosphere against the night sky. The campaign beautifully merges Parisian architectural heritage with luxury fashion, emphasizing the campaign message "The magic of the holiday season with the 24H by your side" while positioning the 24H bag as the perfect seasonal gift.