Gessi: Butterfly Metamorphosis in Milan

Fooh concept details:

An elegant journey begins through a luminous tunnel entrance adorned with greenery, where the Gessi logo stands prominently at its end. The scene transforms as hundreds of pastel butterflies in white, pink, and yellow suddenly take flight, surrounding historic Milan architecture and the iconic Leonardo da Vinci statue. This enchanting FOOH advertisement captures Gessi's brand message of "spreading its wings" and "elevation" for Milano Design Week, turning the classical cityscape into a canvas for metamorphosis and artistic transformation that mirrors the brand's design philosophy.