Gewista: Vienna Celebrates 170 Years of Street Stories
Fooh concept details:
A classic Viennese advertising column transforms into a birthday celebration centerpiece in front of Vienna's iconic City Hall, topped with golden "170" candles and wrapped in chocolate-brown festive messaging. Colorful confetti dances through the air as the historic Litfaßsäule showcases its evolution from Ernst Litfaß's 1855 innovation to today's cultural canvas. This nostalgic Gewista FOOH advertisement turns Vienna's streets into a living museum, celebrating how advertising columns have remained the heartbeat of urban culture for nearly two centuries.



