Ghirardelli: Times Square Taxi Adventure

Fooh concept details:

In this playful FOOH video, Ghirardelli sundaes come alive in Times Square. A giant LED screen showcases sundaes leaping onto yellow NYC taxis, with each flavor jumping from the screen to a different taxi. The dynamic CGI sequence transforms the bustling city street into a delicious, animated journey, bringing Ghirardelli's iconic desserts to life in an unexpected and engaging way.